The Law of Three

Colin Edwards and the Law of Three

Although is around ten years since I was last involved with magazine editing – or any other proper job for that matter – I still take an interest in the whole editing and publishing scene. This is how I learned about Trinity Mirror Digital research about readers’ attitudes.

Your awareness of their key findings could have a profound impact on improving the effectiveness of your print and on-line publicity material, whether you are a life coach, some other professional in independent practice or otherwise involved in business development. So, Ladies and Gentlemen, I offer you ‘The Magic of 300’!

People will only read an on-line item if it is around 300 words long. On most screens this allows them to see the beginning, middle and end of the piece in a single glance and then they can judge how long it will take to read it. There are exceptions, for instance, when readers have a keen interest in the subject matter. There is no need to do a word count if you keep in mind that a screen-full is about 300.

It takes around two minutes to Read More