When setting your marketing goals remember to research your target market first. Think along the lines of, where they shop, what they read and how they interact with the world.
When putting your life coach or business coach marketing together think about what you can do for the reader (avoid what you cannot do), such as, save or make them money, save or make them more time, make them more efficient,etc. Extra coach marketing tip – do not put too much into it, keep your message simple and clear.
Remember to always include how they can get in touch with you, contact details, logo, groups you belong to and other important information.
You already have a Privacy Notice, don’t you?
The current privacy notices will need to be changed in time for GDPR implementation. Currently the process when you collect personal data is that you must give people certain information, such as your identity and how you intend to use their information, which is done through a privacy notice. Under the GDPR the extra things you will have to do is to explain your legal reason for processing the data, along with how long you will be storing or keeping the data and you also have to tell individuals they have a right to complain to the ICO if they think there is a problem with the way you are handling their data.
Life Coach, Business Coach, or any other niche coach or person practising coaching. You will already be aware of the need to register with the information commissioner Office. All the documents you hold electronic or paper based containing personal data will need to have details on where it came from and with whom you share it.
Making sure that you have these details in place will help you to comply with the GDPR’s accountability principles. One of these principles requires organisations (this includes life and business coaches who hold information) to be able to show how they comply with data protection by having effective policies and procedures in place. If you share information and if you have inaccurate personal data which you have shared, it is your responsibility to make sure you and the person/company which you shared the information have correct records.
Imagine you are working as a business coach and have sold a GDPR programme of coaching (as I suggested in the first blog on this topic) you may need to think about how to organise an information audit, across the companies you work within, or even an audit within particular business areas.
Again, as I stated previously, this is a great business opportunity for coaching where you can design a GDPR programme specifically for the companies you sell your coaching into, by combining your knowledge of both, to produce a perfect business opportunity for your business coaching company.
Over the next few weeks I will be posting some interesting and important details about the General Data Protection Regulation (GDPR) which is expected to come into force around the middle of 2018 and I want coaches to be prepared well in advance. I don’t think there are many of the changes which will affect the micro coach business although there may be some which affect business coaches. There could be coaching opportunities for the business coach in the form of coaching companies and organisations in readiness for the GDPR.
I will be looking at some of the changes and how you can prepare yourself, your business and if you are a business coach, how to seize the opportunity. So for today I am simply looking at awareness. I am assuming that if you are a life coach or business coach you have already registered with the ICO (Information commissioner’s office). I know all the life and business coaches who trained with me on the Achievement Specialist’s Life coaching diploma will be aware of the requirements and will have registered within the first couple of weeks of attending the workshop part of the coaching diploma course as I discuss the importance of registering, the how to register and the cost. Fledgling life coaches are then encouraged to put a date in their calendars to do this. However, if you are reading this and did not train with me then there is a good chance you do not know about your responsibilities or you have forgotten about it, or your training provider did not encourage you to take action (a life coach creed – taking action).
Today’s Action: Make sure you have registered and if not, here is the link www.ico.org.uk/for-organisations/data-protection-reform/
I am really looking forward to the workshop part of the Life Coaching Diploma Course this weekend and send a warm welcome to all the delegates. Have a safe journey, especially the delegates who I know are flying to the life coach training course.
Our Life Coaching Diploma Course uses specialist training techniques to uniquely combine your background and skills with our expertise. Together we will combine your abilities to fast track building your own full or part time coaching business. Our life coaching diploma is a fully integrated, blended, multi-media, supported, accredited and fully flexible coaching course. You will be taught and mentored by myself. I am the pioneer of life coach training & international best-selling author.
‘Curly Martin is extremely responsive, professional and honest … having trained with her I can now say that she is an unequalled coach, an inspirational trainer and one of the most impressive human beings I’ve ever met.’ Simon Cheung
‘Informative, educational, practical, inspirational, motivating, fun and overwhelming!! Loved every minute of the course, but most importantly, it delivered exactly what I hoped for and needed. I’m ready to start. Thank you.’ Dr. Richard Baxter
If you want to become a professional life coach, business or SME coach, executive or corporate coach, spiritual & mindfulness coach, youth coach, career change coach, or you have your own specific area of coaching you would like to offer clients, book this course. You are the key and we unlock your potential and show you how to become an outstanding coach within your own chosen niche market. Trust an Internationally Acclaimed Ground Breaking Coach, Author & Pioneer of life coach training with Your Coaching Future. Visit Life Coaching Diploma Course
I am delighted to share with you a new book written by Maria Hocking who trained as a Life Coach with me many years ago and thankfully still keeps in touch and shares her successes.
Maria says:
“Strip Naked & Re-Dress With Happiness is a guide to surviving and thriving through personal challenge. The author, Maria Hocking shares a very strong message within the pages of this book, ‘Adversity doesn’t break you, it makes you’. Maria shares her own personal story alongside ‘changing room tips’, which are the steps that helped her re-dress with happiness when faced with adversity. An emotive, compassionate, creative and courageous story, with a raw honesty that every reader can connect with. You will want to return to the changing room time and time again!”
“I trained to be a life coach with the Curly nearly 12 years ago. The course opened up my mind and my life to a whole new amazing world. Since then, my career has only gone from strength to strength. The course proved to be a rock solid foundation for future training in associated fields. It has also had a huge and very positive impact on my family. We live how we want to live, do what we want to do and have never been happier. It was one of the best investments that I have ever made.”
Recently my husband bought a music mixing box from the website of a large UK company. The box did not perform as he was led to believe and so he decided to return it. Here is where it gets interesting, on their website T&C’s (and their employees) were quoting the old 7 day return legislation.
Coaches beware the law changed and came into force on 13th June 2014, whereby cancellation rights (distance and off-premises contracts) was extended to 14 calendar days. As a large proportion of #life-coaching is sold over the phone or via websites it is important for you to work within the law.
I explain this legislation (and other relevant legal requirements) during the workshop part of our level 7 #life #Coaching diploma #course and I realised that #coaches trained before that date may not be aware of the legal changes. If a large company is making this serious error, it is quite possible that some #life #coaches are doing the same.
Please make sure your terms and condition are up to date visit: http://www.legislation.gov.uk/uksi/2013/3134/contents/made
With Christmas only around the corner and the New Year right behind it, now is a great time to do some self #coaching. Look at the time in front of you and search for a specific moment over the next 10 day just for you. The time can be split over a few days or all together in one larger slot.
Find a quiet space where you will not be interrupted. If you are thinking wow that will be impossible, be #coaching creative. Will you be in the car on your own at any time? If yes, add a little extra time and pull into a car park as this will be fine. #LifeCoaching can be done anywhere especially when you are applying #coaching on yourself for yourself. You just need to find a time and a space for it.
I am assuming you have found the space and the time, here is what you do.
1. Reflect on the year just past and ask yourself, what went well, what could have been better?
2. Imagine you are now at the end of 2017 in the same place. Ask yourself ‘What one awesome thing did I achieve this year?’
3. Now plan how you are going to do this awesome thing. What, who and how can help you to achieve it?
#Life-coaching is a very powerful tool for change and it can be done by one of my expertly trained #life-coaches (who you could hire to ensure you achieve this awesome thing) or you can #lifecoach yourself. Make sure you take the arch with the awesome future not the arch of the brick wall to nowhere.
Whichever arch you take, I want to wish you huge #success, robust #health and infectious #happiness for 2017.
Curly Martin
New book now available as a paperback as well as an EPUB and MOBI and 50% discount on the website. ‘A very interesting, amusing, and thought provoking book. A good, easy read. I love the fact that the author did not accredit her health and recovery to any one thing – but all the ‘little steps.’ Jackie Hammans
Cancer Free
In 1992 I was told I had nine months left to live. Since my terminal diagnosis of breast cancer and an aggressive form of lymphatic cancer, I am now an international bestselling author, professional speaker and I have built a successful coaching business, I am married and living a happy and healthy life. None of this would have happened had I not been diagnosed with cancer. I am not saying this to impress you; I am saying this to impress upon you, that cancer can be the most powerful catalyst of change.
‘A lovely inspiring, uplifting and funny read. Reaffirms to seize the day, every day!’ Prue Gent
Throughout this book I will be telling you my story at each stage of my journey. What happened, how I handled it, the outcome (if applicable, or if it adds more information for you), what I was offered in the way of medical support, what I did, what extra things happened and any other titbits to inform and amuse you because as you will read here in the book, I believe humour is a great healer.
‘I attended a business seminar several years ago and the keynote speaker began his presentation by asking what we thought was the most important thing to consider when starting a business. He wrote all the suggestions on a flip chart. Then, he took a red pen and scrawled ‘No!’ right across them all. When he announced that the first thing we should all have was a ‘get-out plan’, there was a stunned silence, broken by a few laughs from those who thought he was joking. But, he was absolutely serious.
Without wishing to depress you, it has been said that there are only three absolute certainties in life. These are birth, death and taxes. The same applies to your business venture. The big difference is that you can control and plan for its virtual death, just as you did for its birth, and to minimise your tax bills. By virtual death I simply mean that the original founder (you) decides to dispose of the business for whatever reason.’ Quote from The Business Coaching Handbook
What are your options?
Your first step must be to consult a solicitor, an accountant and a qualified financial adviser and your prime objective is to gain maximum benefit whilst reducing your potential tax liabilities.
