The Law of Three

Colin Edwards and the Law of Three

Although is around ten years since I was last involved with magazine editing – or any other proper job for that matter – I still take an interest in the whole editing and publishing scene. This is how I learned about Trinity Mirror Digital research about readers’ attitudes.

Your awareness of their key findings could have a profound impact on improving the effectiveness of your print and on-line publicity material, whether you are a life coach, some other professional in independent practice or otherwise involved in business development. So, Ladies and Gentlemen, I offer you ‘The Magic of 300’!

People will only read an on-line item if it is around 300 words long. On most screens this allows them to see the beginning, middle and end of the piece in a single glance and then they can judge how long it will take to read it. There are exceptions, for instance, when readers have a keen interest in the subject matter. There is no need to do a word count if you keep in mind that a screen-full is about 300.

It takes around two minutes to Read More

This is the fastest activity I know, which is easy to use, quick to use and gives a powerful demonstration of the importance of goal setting. I use it on the workshop part of the Life Coaching Diploma IIC&M Level 7.

Let me prove this in a simple way so that you understand. Please do the things I ask of you without looking to the end of the activity. By following the instructions you will experience the power and speed of this exercise and then you will be congruent when you use it with your clients! Congruency is paramount to building rapport. So get yourself ready to do the activity – are you ready?

Activity
Part One
Think of the colour yellow.

Now look around you and find everything that is yellow. Look behind, to your sides, above and below. DO THIS VERY QUICKLY. Go on! Have a good look for YELLOW in the room.

Great now stop looking around and click to go to part two. Read More